Analytics Suite
The Analytics Suite from Data Intelligence and MPL combines the latest technology with leading edge economic and marketing research to provide highly effective tools to measure and manage promotional investment effectively.
Promo-Budget Planner
The Promo-Budget Planner examines and accurately assesses the impact of each and every promotional investment that a company makes. Clear overviews are provided on which prior company activities have worked and which have not. This analysis leads to a simple process to reduce or refocus investments into those activities that actually drive the sales.
Target and Call Optimiser
Target and Call Optimiser provides a robust segmentation, known only to the company, which matches the sales strategy precisely. Local environmental factors are evaluated to ensure the correct alignment between promotional activities and local opportunities.
Sales Force Strategies Maximiser
Sales Forces Strategies Maximiser uses rigorous modern techniques to pinpoint the strategies used by the sales force and highlight the differences in effect between them. By identifying and migrating the less effective sales people on to a more effective pattern the company can significantly improve the sales results, whilst keeping costs effectively static.
Management Monitor
The Management Monitor product separates out the manager’s effect from the sales results, allowing us to pinpoint those managers that add significantly to the sales effort and those whose skills could be improved.