Data Intelligence was started in 2006 with the objective of providing a world class business intelligence service to pharmaceutical sales and marketing functions.
By that time the marketplace was full of companies supplying business intelligence services and solutions, but seldom could one be found that had built its services 100% with pharma clients in mind. Indeed the modern day demands of pharma with its increasingly complex and disparate sources of data, in turn demands a new approach to business intelligence to ensure needs are being met.
Shortly after being founded, the company began the development of a framework that allows us to build the most thorough pharmaceutical sales and marketing data warehouses that actually work, and blow the traditional business intelligence cost model out of the water. We call it PharmaANALYTICSTM.
Access to pharma sales and marketing data should be instant and not fraught with difficulty. We also strongly believe that business intelligence is a service in its own right. We are not selling software alone, nor indeed ‘consultancy’. Our philosophy is to go beyond this. The unique blend of technical and pharmaceutical industry experience allows us to do so much more. We leverage the latest Microsoft technology to provide a fully integrated solution to give the complete picture throughout the entire supply chain – an approach that lends itself naturally to the next generation approach to key account management.