PharmaKAMTM
The “Feet on the street” or coverage and frequency sales model in Pharma is in decline. Today, taking a multidisciplinary team approach and gaining a real understanding of local networks and influencers is absolutely fundamental to gaining local market access for a brand.
Data Intelligence’s Key Account Management system, PharmaKAMTM, provides the necessary infrastructure to facilitate a Pharma company’s Key Account Management sales approach. Co-developed with leading Pharma companies, PharmaKAMTM supports the implementation of a comprehensive KAM sales process that can be readily adapted to an organisation’s specific needs.
Through leveraging PharmaKAMTM, companies gain greater visibility, granularity and control over the accounts that matter, at the same time as enabling organisations to bring all their resources to bear in influencing vital decisions such as formulary recommendations.
PharmaKAMTM includes the following:
- Identification
- Segmentation
- Allocation
- Profiling
- Relationship mapping
- Planning
- Performance monitoring
We’ve developed this in the next generation web development toolkit, Silverlight, to deliver the ultimate user experience.
Read our PharmaKAMTM Product Brief for more.