Data Intelligence

Meet The Key Members of our Team

We are very proud of what our clients are saying about us, and it’s really due to the unique blend of skills our people bring to the table. Here are the key members of our team:

Mike Askew - Director

Mike Askew

As one of the co-founders of Data Intelligence Mike believed the Pharmaceutical industry needed a specialist Business Intelligence software partner who could bring together all the data that Pharma Business Information departments require in one easy to use, accessible, place - this was the vision for the PharmaANALYTICSTM platform.

Mike has worked in Business Intelligence within the Pharma industry for 15 years and was responsible for the development of several products widely used within the industry today. Prior to co-founding Data Intelligence, Mike worked as a Program Director at Nielsen and a Product Development Director at IMS Health. He holds a degree in Business and Economics from the University of Sheffield.

Jon Axon - Chief Architect

Jon Axon

Jon co-founded Data Intelligence with the vision of developing cutting-edge, innovative and affordable business intelligence solutions for the pharmaceutical industry, and has led the company's technical direction since its inception - including the development of the PharmaANALYTICSTM platform.

Jon has worked in Business Intelligence within the Pharmaceutical industry for over 8 years and has architected a wide range of successful SFE and Market Research systems, both nationally and globally. He has particular expertise with data integration and development of analytical applications using the Microsoft BI Platform. Jon has previously worked as a Technical Architect at IMS Health. He holds degrees in Mathematics from the University of Cambridge and in Software Development from the Open University.

Hitesh Patel - Business Intelligence Analyst

Hitesh Patel

Hitesh has been providing BI Analytical capabilities for Data Intelligence since its origin. He has focussed on information visualisation and effective reporting, and has been responsible for building Reporting systems for the pharma industry for over 5 years now.

Hitesh has a Master's degree in Business Administration from the University of Liverpool and has received his B. Engg. in Information Technology from the Mumbai University, India.

Perry Ayres - Data Warehouse Architect

Perry Ayres

Perry brings 20 years of experience of working in the Pharmaceutical industry, during which time he has held positions at IMS, GSK and Johnson & Johnson. He has been involved the design and implementation of many successful Data Warehousing projects at both national and global levels. His involvement in these projects has typically encompassed the full project lifecycle.

In addition to his skills in the MS toolsets, such as SQL Server, Integration Services and Analysis Services, Perry has 12 years of experience of Oracle development and is a Certified Oracle Professional.

Gareth Brown - Service Manager

Gareth Brown

Gareth has 10 years within the pharma industry under his belt, specialising within sales force effectiveness. His experience in SFE was enriched by working on development and rollout of a pan-European ETMS system whilst at IMS. More recently Gareth formed part of the IMS UK consulting team in Information Management, and worked on a number of successful projects looking at return on investment and customer segmentation.

A mathematician at heart having earned a BSc from the University of Hull, he was destined to fulfil a career involving numbers.

Richard Fletcher - Data Warehouse Architect

Richard Fletcher

Richard brings over 10 years of Business Intelligence experience to Data Intelligence Ltd, with a strong focus on delivering large scale data warehouse systems to the medical industry.

During his 7 years at IMS, Richard helped design and develop the IMS Xponent sales management prescription tracking system for the UK, Germany and Belgium. He also led the rollout of successful implementations across Europe including the UK and Germany. Richard has worked closely with international marketing teams across Europe to help deliver early insight reports and quality control systems.

Richard also brings a wealth of experience from the financial, insurance, consumer and utilities sectors and he has a bachelor’s degree in Computer Science from Cardiff University.

Vinoo Babu - Senior Developer

Vinoo Babu

Vinoo has over 10 years of software development experience with over 7 years working in the Pharmaceutical industry. His development experience spans a broad range of Microsoft technologies for the web and desktop platforms.

Vinoo has a Bachelor's degree in Mechanical Engineering from the University of Kerala, India.

Simon Chambers - Senior Developer

Simon Chambers

Simon has over 15 years of software development experience, within various sectors including finance, manufacturing, healthcare, and risk management. His development experience spans a broad range of Microsoft technologies for the web and desktop platforms.

Simon has a Bachelor's degree in Computer Science, and an MSc in Knowledge Engineering from the University of Sunderland, as well as having Microsoft development certificates.

Christian Ager - Analytics Consultant

Christian Ager

Christian has worked in the pharma industry for nearly five years, with a heavy involvement in SFE projects for a number of pharmaceutical companies of varying sizes. He has worked both client-side and agency-side with over two years at KantarHealth (formerly TNS Healthcare) and, more recently, two years at Bristol-Myers Squibb.

Christian's focus for Data Intelligence is on analytics, including allocating sub-national incentive targets; customer targeting and segmentation; territory design and restructuring; and interpretation of secondary data. He will also be involved in report and dashboard design for online reporting platforms.

Christian has a Mathematics degree from the University of Southampton, as well as a postgraduate diploma in Operational Research from the same institution.